GAME BRANDING
Great UI doesn't exist in a vacuum, it exists inside a brand.
At Dead Nice, we believe branding and UI are two sides of the same coin. When your visual identity, typography and design language are cohesive, your UI doesn't just function well, it tells a complete story. Every screen, every menu, every interaction reinforces who you are and why players should care.
We build game brands that mean something with UI that carries them forward.
Logo Design
A mark that works everywhere from a splash screen to a Steam thumbnail to a convention banner. We design logos that are distinctive, scalable and built with your game world's visual language at their core.
OUR GAME BRANDING SERVICES
Custom Typography
Typefaces that feel native to your game rather than borrowed from a font library. Whether it's a full custom font or a considered selection and treatment of existing type, we ensure your typography reinforces your world at every scale.
Branding Guidelines
The single source of truth for your visual identity. A comprehensive document covering logo usage, colour systems, typography rules and tone so every touchpoint feels intentional, whoever is building it.
Key Art & Marketing Assets
Brand-consistent creative assets for store pages, social media, trailers and beyond designed to attract the right players and convert browsers into buyers..
Visual Identity System
Beyond the logo, the full suite of colours, textures, iconography and design language that makes your game instantly recognisable across every platform and marketing surface. We make it recognisably yours from every angle.
Style Bible
A master reference document that unifies your brand, UI and visual identity into one coherent system, the definitive guide for every team member, contractor or partner who touches your game's presentation.
UI Brand Integration
Where branding meets interface. We ensure your brand identity translates seamlessly into your UI system so the jump from your marketing to your menus never breaks the spell.
Concept Art Direction
Visual direction that establishes the aesthetic DNA of your game before production begins. We define the look, feel and mood that your UI and brand will grow from.