UI DESIGN
A game's UI should feel like part of the world, not something plastered over the top of it.
At Dead Nice, we design interfaces that pull players in rather than pulling them out. Every HUD element, every menu, every icon is considered through the lens of immersion, usability and accessibility because great UI isn't just beautiful, it's invisible when it needs to be and unmissable when it matters.
Whether you're building from scratch or refining what you have, we bring specialist game UI expertise to every pixel.
Concept Development
Where great UI starts. We explore visual directions early, helping you find an interface language that feels native to your game world before a single final asset is made.
OUR UI DESIGN SERVICES
UI Visual Identity
A cohesive visual system that ties every UI element together including colour, texture, shape language and tone so your interface feels intentional from the first screen to the last.
UI Style Guide
The document your whole team will thank you for. A comprehensive reference that. Clean, readable and built for the heat of play.
Iconography Design
Clear, distinctive icons that communicate instantly and hold up across sizes, platforms and player contexts. Functional and characterful because the two aren't mutually exclusive.
Diegetic UI Design
UI that lives inside the game world rather than sitting on top of it. From in-world displays to environmental storytelling through interface, we design diegetic systems that deepen immersion and reinforce narrative.
Accessibility Design
Designed for everyone who plays, not just the average player. We build accessibility into UI from the ground up. Text scaling, contrast, colourblind modes and more so no player gets left behind.
HUD Design
Clean, readable and built for the heat of play. We design HUDs that give players exactly the information they need, exactly when they need it without cluttering the screen or breaking immersion.
Cross Platform Design
PC, console, mobile: each platform has its own rules and its own players. We design UI that feels native wherever it lives, without compromising consistency across the full experience.
Menu & Inventory Design
The part of UI players interact with most and complain about loudest. We design menu and inventory systems that are fast, intuitive and satisfying to use; no accidental sword sales, no three-click detours to pause a game.