Dead Nice at Develop:Brighton 2026
Jasmine Christmas, COO + Co-Founder
2 min read
Oh, we do love to be Dead Nice by the seaside!
Develop:Brighton 2026 runs from 14th - 16th July at the Doubletree Hilton in Brighton and the Dead Nice team will be there. If you're a game developer, designer or studio looking to talk game UI + UX design and engineering, come find us at Booth B26!
Catch Sam and Agnes on stage
On Tuesday 14th July at 3:00pm in Room 1, Dead Nice's Sam and Agnes are speaking at one of this year's most relevant design sessions:
Interface as Identity: Designing UI That Complements the Brand
Here's the short version: branding and UI are almost always treated as separate jobs done by different people at different stages. Branding sets the promise from the outside. Game UI + UX is where players actually spend their time, where that outward promise either holds up or quietly falls apart.
This talk digs into how interface design shapes game identity long before the logo is finalised or the trailer is cut and how to design UI and branding so they're speaking the same language rather than talking over each other.
Expect real examples of game UI and brand alignment done well, a look at the awkward cases where outside promise and inside experience don't match and a practical framework you can use early in development even on small teams (especially on small teams!).
You'll leave with a checklist and a sharper sense of what visual consistency actually means in practice, beyond "make it match the key art."
Come say hello
Whether you're deep in production, kicking off a new title or looking for a specialist game UI + UX outsourcing partner, we'd love to chat. We’ll be at Booth B26 with the team and something we are absolutely not going to tell you about yet. See you there. 😈
As a studio built entirely around game UI and UX design, we can’t wait to descend on Develop:Brighton again this year. It’s the place to be! See you there.
